True Cost of Ownership: What a Multi-Account Browser Really Runs a Five-Person Team

The sticker price on a multi-account browser's pricing page is almost never what a team actually pays. A low entry price can balloon once you add five seats, bump into profile limits, and unlock API access. It's an easy mistake to make: you compare the first number you see, then get invoiced something completely different. This post is a way to do the math for a 5-person team across Multilogin, GoLogin, AdsPower and JustBrowser, including the line items that don't make the marketing pages. (Yes, we sell one of these. We'll flag our bias as we go.)

How to Model It

Use a representative 5-person team:

• 5 operators who each need their own login and workspace
• 100 browser profiles, a modest number for client-account management, ad verification or QA
• API access, because teams running automation need it
• Cloud sync, because teams sharing profiles across machines need it

We deliberately don't print rival prices here. They change with promotions and negotiated deals, and a number copied into a blog post goes stale the day a vendor edits its page. Instead, open each vendor's own pricing page (Multilogin, GoLogin, AdsPower) and fill in the blanks below. Where seat pricing isn't explicit, ask sales for a written quote.

Proxies get their own section, because they're vendor-agnostic and teams forget them. Then panic.

Finding 1: Per-Seat Fees Quietly Multiply the Cost

The biggest gap between advertised price and actual price comes from seats.

Most multi-account browsers price the base tier for a single user. Add teammates and many charge per seat on top. It isn't hidden, exactly. It's in the pricing details. But the homepage hero number rarely reflects what five people pay.

The formula is boring: base plan, plus (seats − included seats) × per-seat fee, billed monthly or yearly. Run it for five people on every tool you're considering, and run it again for eight, because you'll probably grow.

JustBrowser's seats are free, with a catch worth stating plainly. One plan: $9.99/month (or $99.99/year) with unlimited profiles, and team seats are free. But a seat isn't a subscription. A seat can run profiles that have been shared with it. It has no cloud sync of its own profiles, no REST API and no AI features. If all five people need to build and sync their own profiles or use the API, each of them needs their own subscription. If one or two people build and the rest just run shared profiles, you pay for the builders only.

That's the honest version, and it's still a different shape from per-seat pricing: no tier jumps, no profile-cap arithmetic.

Multilogin, GoLogin and AdsPower each handle seats differently, some bundled into higher tiers, some per-seat add-ons. Read the pricing page for the tier that includes your seat count, not the entry tier. A "cheap" tool with a per-seat fee can end up costing more than a flat one as the team grows. Simple math. Easy to forget when you're excited about a low entry price.

Finding 2: Profile Caps Force Tier Upgrades

Profile limits are the second hidden cost driver.

Entry tiers typically cap you well below what a team needs. A 5-person team managing client accounts, multi-platform campaigns or verification workflows burns through a low cap fast. When you hit it, you upgrade, and the next tier is often a meaningful jump.

JustBrowser has no profile cap on its single plan. Whether you're running 20 profiles or 2,000, the price doesn't change. That way nobody does mental math on whether a new profile is "worth it." (It also keeps billing simple, which is a real if boring benefit.)

For the others, look up the profile cap on each tier and find the cheapest tier that covers 100 profiles with room to grow. Not every vendor publishes clean profile counts on its marketing pages, so you may need plan details or a sales call to get an apples-to-apples number.

Start your comparison from the tier that fits your profile count, not the entry tier. Obvious, yes. Plenty of spreadsheets compare entry prices anyway and get blindsided later.

Finding 3: API Access Isn't Always Included

Engineering teams running Playwright, Puppeteer or Selenium automation need API access. Not every plan includes it.

JustBrowser includes the local REST API and CDP access on the one plan. The API is bound to 127.0.0.1 on your own machine; there is no hosted endpoint. Auth is a Bearer token from the app's AI page, available on a subscription or trial. Team seats have no API access, which loops back to the seat caveat above.

For the others, check which tier unlocks the API. If it's gated to a higher tier, then the real entry price for a developer-heavy team is whatever tier unlocks it. Our opinion: gating the API behind a tier makes the entry plan useless for automation, and vendors should say so up front rather than in a feature matrix.

Finding 4: Put It in One Table

Here is the worksheet we'd fill in for a 5-person team with 100 profiles and API access:

Annual billing on JustBrowser is $99.99/year per subscriber, about 17% below twelve monthly payments.

Price isn't the only variable, of course. Extension-based tools and native-engine tools differ in architecture, and that affects how consistent each profile's settings are and how much maintenance you do. A cheaper tool that costs you hours of profile cleanup isn't cheaper.

One more opinion: ask each vendor what happens to seats and profiles when you add a sixth person. If the answer involves the words "next tier," that's your real price curve.

Finding 5: Proxy Costs Can Outweigh the Browser

Proxies are vendor-agnostic. You pay the same proxy provider regardless of which browser you use. With JustBrowser you either bring your own proxies or buy a proxy plan in the app; the subscription doesn't include them, and we aren't quoting proxy-plan prices here.

For budgeting, residential proxies are billed by bandwidth, and datacenter proxies are generally cheaper and billed differently. Check current rates from providers like Bright Data or Smartproxy. A team running ad verification across many geographies (see our ISP proxies setup guide) can easily spend more on bandwidth than on the browser. Estimate your monthly GB per profile, multiply by the provider's per-GB rate, and add it to the worksheet.

Don't optimise a small monthly saving on the browser while ignoring inefficient proxy usage. Priorities.

What This Means for Your Team

If you're a 5-person team evaluating multi-account browsers:

Start from fully loaded cost, not entry price. Add your real seat count, your real profile count, and check whether the API is included.

Model growth. You'll probably add seats and profiles. Check what seats 6, 7 and 8 cost, and whether a profile cap forces a tier jump.

Budget proxies separately. They're a recurring line item on top of the browser.

Check the team controls. JustBrowser has owner, admin, member and viewer roles, direct shares with view-only or launch permission, and a 12-month team activity log with session durations for owners and admins. Compare what each tool gives you for managing client accounts you're allowed to operate.

For teams also running paid ads through those profiles, ClickzProtect handles click fraud detection on the campaign side: different problem, same infrastructure stack. And for privacy-respecting analytics, JustAnalytics tracks without feeding data back to ad platforms.

Frequently Asked Questions

How much does a 5-person team pay for a multi-account browser?

JustBrowser is one plan at $9.99/month or $99.99/year, with unlimited profiles and free team seats. A seat can run profiles shared with it, but it can't create or cloud-sync its own profiles or use the API, so anyone who needs their own profiles subscribes. Competitors price by tier and seat; check each vendor's current pricing page before you budget.

Why is sticker price misleading for multi-account browsers?

Entry prices usually describe a single user on a low profile cap. Teams hit profile caps, pay per-seat fees on top, and often need API access that sits on a higher tier. Calculate the fully loaded cost for your seat count, profile count and API needs before committing.

Are proxy costs included in multi-account browser pricing?

No. With JustBrowser you bring your own proxies or buy a proxy plan in the app; the subscription doesn't include proxies. Proxy spend is billed separately by the provider, usually per GB for residential traffic, so budget for it alongside the browser.

Which multi-account browser is cheapest for teams?

It depends on how many people need their own profiles. JustBrowser has one flat plan with unlimited profiles and free team seats for people who only run shared profiles. Compare it against each rival's published price for your exact seat and profile counts rather than relying on a headline number.

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Try JustBrowser

A multi-account browser for teams, built on a custom Chromium engine with native C++ integration (not extension-based), patched on every upstream release. 40+ identity parameters, REST API and CDP for Playwright, Puppeteer and Selenium. Available for Windows x64 and macOS (Apple Silicon). $9.99/month or $99.99/year, 7-day free trial, card required (cancel any time in the seven days and you are not charged). Unlimited profiles, unlimited cloud sync, unlimited team seats.

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